Featuring Mark Nicdao for #LifeInStyle #ShotoniPhone

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Mari Jasmine

Fashion has always been a huge part of the culture. Whether we are aware or not, we all use fashion to express ourselves, to define who we are, who we want to be, our moods, and our personalities! And of course, style is something each of us already has. More than the clothes, attitude is key.

The tiny camera of our iPhones literally changed the world of fashion and photography. It made taking and sharing photos of our everyday style easier. But we pushed the boundaries further by exploring the power of the iPhone in print. What was once unimaginable became a reality when we partnered with the country’s premier photographer Mark Nicdao for a special cover story featuring our brand ambassador Mari Jasmine in this month’s issue of

Power Mac Center showcased this collaboration with the Life in Style Exhibit displayed at SM Aura Premier in front of Power Mac Center last Feb 23, 2018. This exhibit is the second of the 3-Part #ShotoniPhone campaign for the most popular camera in the world. Equipped with an iPhone X, Mark Nicdao captured the unique character of places and faces during his recent trip to Europe.

Shot in iPhone

The exhibit was launched with an introduction about the campaign by our Marketing Manager, AG Constantino; a few words from Ms. Janine Recto of; a speech from Mr. Mark Nicdao – the renowned professional photographer behind all the photos in the exhibit; and words of gratitude from Mari Jasmine – the face of’s cover photo.

Shot in iPhone

It was officially time to unveil this truly unique exhibit of photographs taken entirely on an iPhone X by Mr. Mark Nicdao.

Celebrities join shot in iPhone campaign

Ribbon Cutting is done by Janine Recto – Associate Publisher of, Mark Nicdao – the renowned photographer behind the exhibit, Mari Jasmine – a cover model for Magazine, Ms. Patricia Serrano – a representative from Moshi, and Mr. Joey Alvarez – Power Mac Center’s Marketing Director. 

The exhibit officially opened and everyone flocked in to see the photographs; soon the mall grounds became an expression of art.

Power Mac Center Exhibit

The exhibit featured a plethora of lifestyle photos all taken by the powerful camera of the iPhone X.

Shot in iPhone campaign in Power Mac Center

It was also the venue where unveiled their latest magazine cover featuring a photograph of Mari Jasmine taken by Mark Nicdao.

Shot in iPhone campaign

Check out some behind-the-scenes action from this cover shoot.

And of course, because the attire for this event is Casual Chic, everyone dressed up to the 9’s. Our brand ambassadors like Sofia Andres came to view the exhibit clad with their chicest clothes and took their outfit shots on our Vogue like photobooth installation. With their iPhones of course!

This event is also in partnership with Moshi. Their simple and sophisticated accessories can complement your outfits for your discerning style.

Here are some highlights of the event also shot on iPhone.

Show us your unique style with the help of the world’s favorite camera. Post your photos with #LifeinStyle and #ShotoniPhone and get the chance to be featured on our social media accounts!

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